In 2015, Sarah was hired as designer, creative director (and first hire) at start-up LIVELY.  Over the course of 8 years she played a pivotal role in shaping the brand identity and design aesthetic. Her work was instrumental in LIVELY’s evolution from start up to a leader in the direct-to-consumer category and eventual acquisition by Wacaol America.

As creative director, Sarah ensured LIVELY’s brand voice remained consistent through product design, photo shoots, merchandising, store build outs and strategic brand partnerships with larger retailers like Nordstroms, Target and Madewell.

Sarah came to LIVELY with 10 years experience working as a design director and designer at Aerie and American Eagle Outfitters. Her extensive background encompasses designing for a diverse range of categories, including cut and sew knits, wovens, intimates, and swimwear.